Tuesday, September 07, 2010

Interview with blogger Caroline in the City.

Caroline in the City has been filling my Google search bar daily for almost a year. If you haven't noticed her on my blog roll already - it's time you did. Her fashionista-friendly blog is a scrolling shrine of fashion photography and a platform for her talent and promising writing career.

In my efforts to support my fellow Edmonton bloggers, I sought out Caroline to find out a little more about her. I must say, this interview has left me totally inspired and ready to take on the fashion world!!

How long have you been blogging? What inspired your blogging career?
I've been blogging for about a year-in-half, and it all started after I interviewed Lady Gaga for Parlour Magazine. I’m a writer first and a blogger second, so my blog was intended to be a space where I could share my writing in a public domain. There was obviously a word limit for my printed article on Gaga, and I felt trapped not being able to express myself more thoroughly about the unique experience, so I wrote a behind-the-scenes piece and published it on my blog. Self-publishing is a big jet plane.

Caroline in the City evolved into a fashion blog quite naturally. I wanted to post daily, but didn’t have the time to sculpt a piece of writing each day - I’m a total perfectionist when it comes to my writing. It was through my work with Parlour that I began to learn about the fashion industry, and I became obsessed with following other people’s blogs. Those that dealt with fashion and photography were my favourite. It was an organic progression from a writing blog to a fashion blog, and I still provide a “Published Work” page to archive my writing online, despite the change in focus.

You’re now Associate Editor of Parlour. How did you first get involved with the magazine ?
It was in late 2008 during the third year of my English Degree at the University of Alberta. I was just starting to get into journalism and creative writing at that point, and saw the magazine floating around the city. I’d also heard of the name, Parlour, as a friend of mine had completed an internship with them that summer. I was so inspired by Parlour’s sleek pages and its localized content, that I contacted Shelly Solarz, the Editor-in-Chief, and told her I was interested in writing for them. If I couldn’t write, I was willing to help out in any way that I could - administration, deliveries, mail-outs, photo shoots, events.

The stars aligned, and the first assignment I was given was to interview Lady Gaga at Rexall Place when she was opening for The New Kids On The Block. It was a huge, huge break for me and honestly changed the direction of my life. I am so inspired by Gaga’s work, and am forever grateful to Shelly and Parlour for giving me, and trusting me, with such an unbelievable opportunity.

Your blog is all about great fashion photography, are you a photographer yourself?
No…I wish! It's one of my goals in life: to own a high-end camera and take some professional photography courses. I hope to call myself a photographer one day.

Photography and writing go hand-in-hand as far as I’m concerned. In a magazine, there are photos and there are words, so in that sense my blog sort of mimics a magazine. And the magazine industry is exactly where I want to be working. All the beautiful photos I come across online also inspire me to write, to visualize photo spreads, etc. If I can combine fashion, photography and writing in my life, I’m a happy girl.

Further, while a blog like mine allows me the opportunity to promote my writing, it also promotes and showcases mainstream and/or lesser-known designers, photographers, stylists, models, magazines, makeup artists, hairstylists, etc.

What blogs are you loving right now?
Oh my goodness. This is such a hard one. I love so many… Cupcakes and Cashmere, Haute Design, Studded Hearts, Fashion Roadkill (she's Canadian!), The Pretty Secrets (Edmontonian!), and of course, the obvious ones: Fashiontoast, Jak&Jil, Karla’s Closet, and Sea of Shoes.

Favourite places to shop in Edmonton?
Etzio on Whyte Ave., Who Cares? on Jasper Ave., H&M, and Zara.

What beauty product can always be found in your purse?
My Hempz Vanilla lip gloss and Benefit’s “Hello Flawless!” powder. It has SPF 15!.

You’ve recently revealed you’re moving to Vancouver, you lucky girl! What will you miss most about Edmonton?
I will miss the people, the potential, the opportunities. Edmonton is generally untapped when it comes to fashion, so the potential for one to sculpt a career out of the fashion industry is huge. It’s kind of like this little pond, so you can make a big impact. There is so much room for growth, and there are SO MANY talented artists in the city. I’m just worried about missing out on all the action. I love Edmonton, it’s my home, so I may be back after my year in Vancouver.


  1. Great interview! I've followed Caroline's blog for awhile now and love it!

  2. Edmonton lost another sweet soul to the likes of that west coast city! Great interview.

  3. This is a fantastic interview and like you said, very inspiring especially for a girl like me hoping to get involved with the fashion magazine world.
    Those are some lovely fashion blogs she recommended, some of them will definitely become new addictions.


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