Sunday, October 30, 2011

Scotch & Soda Launch with Lou Lou Magazine

Liv Judd, Toronto Market Editor for Lou Lou Magazine, shows off one of her "Editor's Picks" from Scotch & Soda.

Champagne, cupcakes, goodie bags and more! Last Thursday, Scotch & Soda paired up with Lou Lou Magazine to launch its West Edmonton Mall location, and I dropped by to check out the threads.

Although Scotch & Soda is new to Edmonton, it's been around since the 80's, originating in Amsterdam. The label reincarnated itself in 2001, developing an army of in-house lines to satisfy every character. Each line entices your inner hipster with lumberjack plaids, worn-in button-ups, vintage-inspired leather suspenders and silky-soft graphic tees. Like a more mature American Eagle, Scotch & Soda carries a variety of very wearable and comfort conscious garments.

I only walked away with a sweet tooth from the champagne and cupcakes, but my gentleman caller picked himself up some fine looking boxer briefs. I recommend stopping in for a browse during your next visit to WEM.

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