Tuesday, December 20, 2011

Recycled Fashion

Set yourself a part from the herd. 
Beautiful artwork by artist Gabe Wong on YEG Wood frames.
Joey Hundert, CEO of YEG Wood Frames
Last weekend Edmonton's Da Capo cafe played host to the YEG Wood Launch Party. The self-described environmentally conscious company designs sunglasses and iPhone cases made almost entirely from recycled wood. Currently production is overseas, which might negate the eco-friendly intent when you think about all that fuel and packaging for transportation, but you have to start somewhere, right? It's certainly refreshing to see a fashion company with a conscience of any sort. 

“The frames are all-natural woods, typically cut from one solid block of wood," said YEG Wood CEO, Joey Hundert, to Metro Edmonton. "We choose wood because it tells such a great story, whether it’s a recycled century-old abandoned bar, old maritime ships, or beetle-kill from B.C. This is visible in the constant grain patterns on our glasses, where the rings and sometimes even knots can be distinguished.”

YEG Wood also acts as the only Canadian distributor for WeWood watches - elegant timepieces made from recycled scrap wood. I'm ga-ga over these watches and actually hoping to unwrap a ticking package on Sunday...

For the launch, YEG Wood partnered with local mag Georgie Magazine. The publication's photographer, Ashley Champagne, took some playful snaps of guests modeling YEG Wood's cleverly named Treefarer sunglasses - a wordplay on the famous Rayban Wayfarer style. Vote for your favourite photo on Georgie's Facebook page. The winner will receive a pair of YEG Wood glasses!

2 comments

  1. Wood frames sounds cool, hopefully the production overseas will eventually be reconsidered though for the eco friendly part of this!

    Merry Christmas!

    ReplyDelete
  2. Wow, do you think that it would be possible to get those frames in edmonton? That would be really cool! It would be doubly awesome to be eco friendly and stylish! Thanks for the help!

    ReplyDelete

Thanks for your comment! xo