Oct 26, 2014


It was just two years ago Simons opened the doors of its vast and sparkling West Edmonton Mall location, the department store's first venture outside of Quebec. As a longtime fan of the company and a fashion stylist, writer and publicist, I've had tons of fun working with the brand over the last couple years on various fashion projects, and now I'm more than thrilled to announce an exciting new Simons x DMD collaboration!

I've been crowned as Simons' first Fashion Ambassador, a role that lets me help Edmontonians live their style in a fun new campaign. You can book private shopping appointments with me in store, catch me talking trends each month on Breakfast Television Edmonton and get a fresh dose of Simons style tips right here on Dress Me Dearly. We have lots up our stylish sleeves that we can't wait to unveil. Find out more about the Simons x DMD collaboration here.>

Use #SIMONSxDMD on Twitter and Instagram if you have a style question or want to keep track of what I'm up to behind the scenes!

Oct 10, 2014


Ya'll know how much I love a good shindig, so when DKNY asked me to help them throw a soiree in celebration of its first Alberta store in West Edmonton Mall, it was an easy answer. Even better, they asked if I'd co-host with Miss Caroline Gault, Alberta Editor of FASHION Magazine who just so happens to be a near and dear friend of mine. Sure, if you twist my arm. 

We're throwing an invite-only DKNY Grand Opening Party on Thursday, October 16 from 6-9pm with mega discounts, swag bags, and a special gift from DKNY for the exclusive guest list to take home. Caroline and I will be sharing our fall favourites (I seriously need this varsity jacket), schmoozing, shopping and sipping champagne all evening. It's what we do best. 

Want in on the good times? You can enter below to win two spots on the guest list for the VIP Grand Opening Party and a DKNY handbag! 

Don't win? Never fear. You can still celebrate on October 16 during DKNY's Fall Shopping Event from 10am - 5:30pm. They'll be giving an exclusive gift with purchase and another chance to win a DKNY bag in-store. Get all the deets here>

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Wearing DKNY and Call It Spring booties
Photos Aaron Pedersen

Oct 4, 2014


Edmonton women's boutique Bamboo Ballroom carries more local labels than any other store in the city. In celebration of the designers behind the brands and its support of local since 2005, Bamboo has launched the Love Local campaign along with the Style Seven Series where bloggers across our city ask seven questions of the creatives who are slaving away behind the seams. I partnered up with Bamboo Ballroom to interview some of my favourites about their craft and why shopping local is important. 

Here's our second video featuring  clothing designer Janna Stewart of Cinder + Smoke and 
jewelry designer Sabrina Siponen of Saraswati Designs talking about their designs and why shopping local matters.

Video: Aaron Pedersen | Music: Diamond Mind | Project Coordinator: Janis Galloway

Oct 2, 2014


Holy fashion season! So much shakin' this month in Edmonton and beyond. Check out new boutiques, new collections from Edmonton designers and another chance to party with me at a special event co-hosted by Dress Me Dearly and FASHION Magazine.

Sock Hop
Friday, October 3 / 9 pm / Boyle Street Plaza, 9538 103 Ave.
The Drawing Room has partnered with Barber Ha, Fort Heavy and The Edmonton Cocktail Society to from the OT Collective, and they're hosting a retro party/fundraiser to pay for renovations of their new community space in downtown Edmonton. They've got all the elements for a stellar time: live bands, cocktails, photo booth and SNACKS! Snag some tickets here> 

Last Call YEG Pop-Up Sale
Saturday, October 4 / 10am - 6pm / Crestwood Community Hall, 14325 96 Ave.

Some of Edmonton's best boutiques are hosting a mega sale all in one location offering up to 80% off! 

Designer & Fashion Blogger Wardrobe Sale
Saturday, October 4 / 10am - 6pm / Vacancy Hall, Mercer Warehouse, 10363 104 St.

Shop samples from your favourite Edmonton designers and peruse the closets of my fellow style bloggers. They're selling their gently used fashionable wardrobe to live on for another lifetime. Visit the event page for a full list of hawkers>

Poppy Barley x Bloom Present: The Founders Assembly
Saturday, October 4 /  Startup Edmonton, Suite 301, 10359-104th St.
This Saturday stay tuned to Dress Me Dearly's Instagram to catch snippets from Poppy Barley's inaugural Founders Assembly - a one day workshop in partnership with Bloom that will bring together 30 female Edmonton entrepreneurs for vision building, radical goal setting and yoga.

Saturday, October 4 / 7 pm / Riverwalk Plaza, 618 Confluence Way SE, Calgary 
Dress Me Dearly is a proud sponsor and volunteer with PARK, a non-profit based in Calgary that works to promote, mentor and support emerging Alberta artists and designers. PARKLUXE is a yearly high profile fashion show and art exhibition that features local designers and artists and this year features Edmonton's Malorie Urbanovitch and Nicole Campre. The event is almost sold out, snag last minute standing tickets here> 

Sunday, October 5 / 10am - 11pm/ Northlands Expo Centre, 7515 118 Ave.
A one day yoga, music and inspirational speaker event designed to inspire and create community.

WORKHALL Whyte Opening
Thursday, October 9 / 7pm / Workhall Boutique, 10552 82 Avenue
WORKHALL is the brainchild of Edmonton designer Nicole Campre and one of our favourite boutiques carrying exclusively Edmonton labels. Celebrate the shop's newest location in the heart of Old Strathcona.

Malorie Urbanovitch Fall 2014 Collection Launch 
Thursday, October 9 / 7pm / Gravity Pope Tailored Goods, 8222 Gateway Blvd.
Be one of the first to shop the Edmonton designer darling's fall collection. Drinks, fashionable schmoozing and giveaways.

Saturday, October 11 / 3:30 - 7pm / StartUp Edmonton, Suite 301, 10359-104th St.
An event to educate, discuss, support and raise awareness of gender equality issues around the world. All proceeds donated to causes that support women and girls in need.

DKNY Grand Opening hosted by Dress Me Dearly + FASHION Magazine

Thursday, October 16 / DKNY, West Edmonton Mall
I'm co-hosting (celebrating!) DKNY's Grand Opening Party with Miss Caroline Gault, Alberta Editor of FASHION Magazine.  In celebration of Alberta's first DKNY store, there will be celebrations for the general public during the day, but also an invite-only VIP evening soiree with swag bags, champagne and schmooze time with Edmonton's fashion savvy. Want in on the exclusive evening event? Stay tuned to Dress Me Dearly over the next few weeks for a chance at winning two tickets plus a special DKNY gift...

PARKLUXE Saskatoon
Thursday, October 30 / 7 pm / Rouge Gallery, #200-245 3rd Avenue South, Saskatoon
For the very first time, PARKLUXE descends on Saskatoon to present a luxury fashion presentation creating a much needed platform in this emerging fashion community.

Sep 23, 2014


Edmonton women's boutique Bamboo Ballroom carries more local labels in its sweetly curated shop than any other store in the city. In celebration of the designers behind the brands and its support of local since 2005, Bamboo has launched the Love Local campaign along with the Style Seven Series where bloggers across our city ask seven questions of the creatives who are slaving away behind the seams. I partnered up with Bamboo Ballroom to interview some of my favourites about their craft and why shopping local is important. 

Here's our first vid featuring jewelry designer Amor Carandang of Hunt Amor and clothing designer Alisha Schick of Suka Clothing.

Video: Aaron Pedersen  |  Music: Unwed Mothers  |  Project Coordinator: Janis Galloway

Sep 17, 2014


On July 16, 2009 I posted my first blog post on Dress Me Dearly. It was four sentences long. There was no photo. It was written rather poorly, completely off the cuff and was composed and published in the sum of two minutes. I was 23. In prep for this post, I just read it for the first time in five years and admittedly, it's made me rather emotional. I am shocked at how clear my intention was and how naive I was as to what I was setting in motion.

I clicked "publish" on that post and five years later I am my own boss with my hands in every aspect of Alberta's fashion industry. I have an amazing intern and an "office" in StartUp Edmonton where I click away on my MacBook Pro, coordinating projects with reputable brands and publishers the likes of FLARE Magazine, Simons, Gravity Pope and Dr. Martens. Even better, I work hand in hand (literally, sometimes actually hand-in-hand) with local brands and designers to help them tell the world about what they're making. Holy shit, I'm living my dream. Or in the words of Poppy Barley Co-Founder Justine Barber, "holy shit I'm riding a lion."

Dress Me Dearly's growth and success is largely thanks to the women who have supported me along the way: hundreds of women who attend my events and send encouraging thoughts and kinds words; my best friend Andrea who has patiently snapped zillions of photos of me for personal style posts; Zoe, a fellow stylist who shared all her knowledge and referred me for my first styling gig; Caroline, who talks me off the ledge every day; and Kendall Barber, Co-Founder of Poppy Barley, who at a fateful lunch gave me the courage to quit my full time job and pursue Dress Me Dearly full time. 

These women and many more taught me the importance of supporting those in your community. I live this lesson daily and make it a priority to cheerlead fellow female entrepreneurs. I offer them words of encouragement. I attend their events. Sometimes I'm the first one to arrive and the last one to leave. I'll stay late and help them clean up. I retweet their tweets. I pass along their contact info for unique opportunities I know they'll rock. I volunteer for organizations led by women for women. I reach out to create sincere friendships with designers, boutique owners, stylists, writers, models, photographers, makeup artists and anyone I admire in the arts and fashion scene in Edmonton. In return, these smart, ambitious and brave women (and men) have supported me. It's funny how life always comes full circle.  

On Saturday, October 4, Poppy Barley and the founders of Bloom present The Founders Assemblya very special one-day workshop for Edmonton's female entrepreneurs. I am honoured to be a part of the event, side by side with 29 of the city's most inspiring women (some who have been substantially influential mentors to me) for a day of vision building, radical goal setting and yoga for a rare chance to meditate together and set intentions for our lives and businesses. This comes at a crucial time for me as I plan the next chapter of Dress Me Dearly. I would love it if you could join me. 

The Founders Assembly workshop is an invite-only event, but Poppy Barley has reserved five spots for women who want to make a shift happen. If you're working on a project, have a big idea, or own a company, we want you to share in this experience and set your intentions into actions. Apply here to be part of this inspiring event>

And stay tuned to Poppy Barley over the coming weeks as they reveal the 30 women they invited to take part in this influential event.