Nov 18, 2014


Over the last few months I've been working closely with PARK to coordinate the debut of PARKSHOW Edmonton presented by Simons.

After five years of hugely successful and buzzed about fashion events in Calgary (Check out FASHION Magazine's coverage of PARK's last event), PARK is upping its game and coming to Edmonton to showcase eight of Alberta's most promising emerging designers in an athletic themed event full of surprises.

On top of eight runway presentations enjoy pop-up shops, cocktails, treats and killer swag bags for our VIP ticket holders (sold out!).

Purchase tickets>

PARK is excited to present the following designers at PARKSHOW 2014:

Workhall Studio
PARK is a not-for-profit organization, which supports, mentors and promotes Canada's emerging artists and designers. Proceeds from PARKSHOW tickets will fund important programming, educational forums, events and mentorship programs for designers throughout the year. 

Campaign Credits
Photographer: Aaron Pedersen  / Makeup: Katie Matson / Hair: Blunt Salon / Wardrobe Styling: Janis Galloway, Kara Chomistek, Jessica Clark / Wardrobe Provided By: Simons, Cruz Clothing, Workhall, Gravity Pope


Nov 13, 2014


What a month it's been! Thanks to everyone for their incredible support of the SIMONSxDMD campaign. Did you catch my first Breakfast Television segment for Simons? Check it out>I also had my first day of personal shopping appointments at Simons last Saturday and the number one request? "Help me find a winter coat!"

After our first major snowfall, we're all scrambling to update our winter gear and finding a coat that's both functional and fashionable can be challenging. A few tips I shared with my clients last week:- Look for jackets with belts or tailoring at the waist to give you shape. Many coats lack structure, and can give the illusion you're just a giant puff ball under there. - Consider what your needs are in a winter coat. Will you wear it to and from work every day? Do you do a lot of outside walking and take public transport? These factors will affect the style you're looking for. - Most Edmontonians will need to invest in two winter coats for the season. I recommend a wool coat for dressier occasions (going out for dinner, possibly to and from work depending on your profession) and a super warm down or polyester filled coat for outdoor activities. - Also, try lots on! You need to try different lengths, shapes and colours on before you know what's right for you. You can't tell how something will look on the hanger. Simons has coats galore right now, and I'm sharing some of my favourite styles below:
A. Icone Arctic Blue Cocoon Coat | B. Vince Camuto Leopord Print Overcoat | C. Soi & Kayo Check Cocoon Coat | D. Kensie Belted Quilted Coat. E. Twik Plaid Wool Coat F. Mackage Xia Tweed Coat

P.S. There are still three more dates to book personal shopping appointments with me! Email to schedule

Nov 2, 2014


Thank you to everyone who came out to celebrate the opening of DKNY's first Alberta store! Myself and Caroline Gault, Alberta Editor of FASHION Magazine were thrilled to co-host a super fun evening at the new location at West Edmonton Mall. A huge thank you to DKNY for inviting the local fashion community out for drinks, food and fall shopping.

It seems I've become a professional party hoster, which I like to think I am pretty exceptional at (right?!). I'm working on two more shindigs this month for you to let loose at, including Latitude 53's Schmoozy fundraiser and another golden soiree to be announced soon...

Nov 1, 2014


On November 15 The Fine Art of Schmoozy returns! Schmoozy is the annual super soiree and fundraiser in support of contemporary Edmonton art gallery, Latitude 53. It's a guaranteed good time with live music, food, cocktails, silent art auction and mass gathering of some of Edmonton's finest – artists, scenesters, philanthropists and art lovers. 

This year, Latitude 53 and Schmoozy sponsor Kingsway Mall have asked me to come on board as the official Schmoozy Fashion Correspondent to make their fairytale fashion theme come alive. What does that mean? It means I've been busy curating the first ever Schmoozy fashion auction showcasing exclusive pieces from some of Edmonton's best designers and boutiques. For a peek at the fashions you can bid on, tune into CTV Morning Live on Monday, November 10th at 8:30am where I'll be sharing a preview of our featured designers.

We're also encouraging guests to add a bit of whimsy to their party attire. I'll be sharing tips on incorporating some old world romance and fairytale charm into your evening ensembles over the next couple weeks. 

And be sure to follow me on the ol' social media (Twitter, Instagram, Facebook and Pinterest) for exciting updates, sneak peaks at auction items, contests, fashion tips and more leading up to the event! 

Get your Schmoozy Tickets here>

Oct 26, 2014


It was just two years ago Simons opened the doors of its vast and sparkling West Edmonton Mall location, the department store's first venture outside of Quebec. As a longtime fan of the company and a fashion stylist, writer and publicist, I've had tons of fun working with the brand over the last couple years on various fashion projects, and now I'm more than thrilled to announce an exciting new Simons x DMD collaboration!

I've been crowned as Simons' first Fashion Ambassador, a role that lets me help Edmontonians live their style in a fun new campaign. You can book private shopping appointments with me in store, catch me talking trends each month on Breakfast Television Edmonton and get a fresh dose of Simons style tips right here on Dress Me Dearly. We have lots up our stylish sleeves that we can't wait to unveil. Find out more about the Simons x DMD collaboration here.>

Use #SIMONSxDMD on Twitter and Instagram if you have a style question or want to keep track of what I'm up to behind the scenes!

Oct 10, 2014


Ya'll know how much I love a good shindig, so when DKNY asked me to help them throw a soiree in celebration of its first Alberta store in West Edmonton Mall, it was an easy answer. Even better, they asked if I'd co-host with Miss Caroline Gault, Alberta Editor of FASHION Magazine who just so happens to be a near and dear friend of mine. Sure, if you twist my arm. 

We're throwing an invite-only DKNY Grand Opening Party on Thursday, October 16 from 6-9pm with mega discounts, swag bags, and a special gift from DKNY for the exclusive guest list to take home. Caroline and I will be sharing our fall favourites (I seriously need this varsity jacket), schmoozing, shopping and sipping champagne all evening. It's what we do best. 

Want in on the good times? You can enter below to win two spots on the guest list for the VIP Grand Opening Party and a DKNY handbag! 

Don't win? Never fear. You can still celebrate on October 16 during DKNY's Fall Shopping Event from 10am - 5:30pm. They'll be giving an exclusive gift with purchase and another chance to win a DKNY bag in-store. Get all the deets here>

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Wearing DKNY and Call It Spring booties
Photos Aaron Pedersen