Wednesday, February 17, 2016

BRAND ALERT: LAPARKA


Canadian winter-wear design icon Linda Lundstrom went out of business in 2008 – a rough economic year for many. To the loyalists who donned her coats since 1974, no other brand has come close to filling her place since. 

Here's my good news of the day. Lundstrom's most popular design, the Laparka, is back. An entire brand in honour of this style has rose from its ashes offering a cozy collection of beautiful and classic, technically designed outerwear. I met with Laparka head designer Joseph Tassoni to learn how he has refreshed the brand right down to the smallest seams. The best way to learn about a collection? Try it on.

Each jacket is designed for warmth and comfort in mind with smart details from polar fleece lining on the insides of the collars to snug fitting wrists to ensure not a wisp of cold air sneaks in. My favourite style is the 3/4 Length Heritage Jacket – a classic black wool coat lined with down. With fur pom poms! And detachable hood! It's super warm and I don't look like a sack! Success! A brilliantly engineered stretch zipper down the front zips over my hips with ease, sans teeth-gritting. How has no one else though of this before? Stretch zippers are a revelation.

I was eager to share the love of Laparka and stretch zippers with Dress Me Dearly readers and they were kind enough to provide a special offer just for you! Use the discount code JANIS until March 2, 2016 for 20% off online orders. 

*Please note this collection is not currently for my vegan friends, but keep eye on Laparka as they will be releasing a spring collection soon!


Photos by photographer and printmaker, Leanne Olson.



1 comment

  1. Love these photos! AND your hair with that toque;)

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